The most recent trend about group buying web sites is growing. But how your brand will catch the customer while there are new opportunities from different brands in those web sites?
Here is an example as customer. I bought 10 cavitation sessions from one of the group buying web site. When I went to use it, they tried to sell new sessions with their actual price. However, I didn’t buy it, I know there would be other beauty salons on this group buying web sites. And it was true, after 10 sessions, I found another offer with lower price from another group buying site. And I realized that I am not the only one, in second beauty salon, there were another girls like me :)
Those group buying web sites are selling too many services and products. You can buy a holiday, meal, event ticket, hair cut, slimming… Variation in offers gives too many cheaper choices to customers and as a customer I am happy. What about brands?
As a brand you should prepare special offers after your group buying coupon is used. If you are selling 10 cavitation sessions for 69 TL, you cannot sell second program at 1000 TL price level. (and yes, they tried) You should balance your offers to create a relationship between your brand and customers. Otherwise, they will look for other advantages on group buying web sites instead of buying new from you.
