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	<title>Just an Insight</title>
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		<title>Empty Malls: Location is nothing!</title>
		<link>http://selminulusu.com/index.php/2011/07/03/empty-malls-location-is-nothing/</link>
		<comments>http://selminulusu.com/index.php/2011/07/03/empty-malls-location-is-nothing/#comments</comments>
		<pubDate>Sun, 03 Jul 2011 20:20:18 +0000</pubDate>
		<dc:creator>Selmin Ulusu</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Kentpark]]></category>
		<category><![CDATA[Sapphire]]></category>
		<category><![CDATA[segmentation]]></category>
		<category><![CDATA[shopping malls]]></category>

		<guid isPermaLink="false">http://selminulusu.com/?p=232</guid>
		<description><![CDATA[Weeks after opening of Sapphire Shopping Mall&#8230; Shops are empty although it&#8217;s weekend&#8230; Few customers are looking for shopping while other malls like Cevahir are at full capacity&#8230; I think something is wrong here. Sapphire is a failure of segmentation that comes after Kentpark Ankara. If you have limited place for rent you should be careful in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Group Buying: Cheaper for customers, dangerous for brands&#8230;</title>
		<link>http://selminulusu.com/index.php/2011/03/17/group-buying-cheaper-for-customers-dangerous-for-brands/</link>
		<comments>http://selminulusu.com/index.php/2011/03/17/group-buying-cheaper-for-customers-dangerous-for-brands/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 20:17:01 +0000</pubDate>
		<dc:creator>Selmin Ulusu</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[group buying]]></category>

		<guid isPermaLink="false">http://selminulusu.com/s-blog/?p=204</guid>
		<description><![CDATA[The most recent trend about group buying web sites is growing. But how your brand will catch the customer while there are new opportunities from different brands in those web sites? Here is an example as customer. I bought 10 cavitation sessions from one of the group buying web site. When I went to use [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Istanbul Shopping Fest</title>
		<link>http://selminulusu.com/index.php/2011/03/16/istanbul-shopping-fest/</link>
		<comments>http://selminulusu.com/index.php/2011/03/16/istanbul-shopping-fest/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 21:46:14 +0000</pubDate>
		<dc:creator>Selmin Ulusu</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[Istanbul Shopping Fest]]></category>
		<category><![CDATA[istshopfest]]></category>

		<guid isPermaLink="false">http://selminulusu.com/s-blog/?p=201</guid>
		<description><![CDATA[40 days and 40 nights for shopaholics! &#8230;and great opportunity for brands to promote their campaigns while customers are totally open to their messages.. Istanbul Shopping Fest is coming soon. There are magazines, inserts, and lots of printed materials in shopping malls, beauty salons, ads on billboards, etc. On the other hand, Istanbul Shopping Fest [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Shopping War in Forum Istanbul</title>
		<link>http://selminulusu.com/index.php/2010/11/11/the-shopping-war-in-forum-istanbul/</link>
		<comments>http://selminulusu.com/index.php/2010/11/11/the-shopping-war-in-forum-istanbul/#comments</comments>
		<pubDate>Thu, 11 Nov 2010 19:21:00 +0000</pubDate>
		<dc:creator>Selmin Ulusu</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[H&M]]></category>
		<category><![CDATA[shopping]]></category>

		<guid isPermaLink="false">http://selminulusu.wordpress.com/2010/11/11/the-shopping-war-in-forum-istanbul</guid>
		<description><![CDATA[Girls cannot break their shopping habits, especially in the discount seasons! As you know, one of the fashion giants, H&#38;M, opened its first store in Turkey at Forum Istanbul. Before the opening they began to advertise in wide CLP and billboard network in Istanbul. The most attractive ones were the big shopping bags on the [...]]]></description>
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		<title>One Day Experience in IT Industry</title>
		<link>http://selminulusu.com/index.php/2010/11/04/one-day-experience-in-it-industry/</link>
		<comments>http://selminulusu.com/index.php/2010/11/04/one-day-experience-in-it-industry/#comments</comments>
		<pubDate>Thu, 04 Nov 2010 21:47:00 +0000</pubDate>
		<dc:creator>Selmin Ulusu</dc:creator>
				<category><![CDATA[Event]]></category>
		<category><![CDATA[IT]]></category>
		<category><![CDATA[Oracle Day]]></category>

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		<description><![CDATA[Today, there was a great event in Istanbul which was organized by Oracle after acquisition of Sun Microsystems. As they said in the event main theme was hardware and software integration for business solutions. At the beginning of the event, executives of Oracle gave their speeches to acknowledge audience about new products and improvements on [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Story of An Unsuccessful Sale</title>
		<link>http://selminulusu.com/index.php/2010/07/23/a-story-of-an-unsuccessful-sale/</link>
		<comments>http://selminulusu.com/index.php/2010/07/23/a-story-of-an-unsuccessful-sale/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 13:30:00 +0000</pubDate>
		<dc:creator>Selmin Ulusu</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[Altinoluk]]></category>
		<category><![CDATA[Hattusa]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://selminulusu.wordpress.com/2010/07/23/a-story-of-an-unsuccessful-sale</guid>
		<description><![CDATA[A July night in Altınoluk, a small town near to Balıkesir&#8230; We were walking with my mom, and somebody wanted to give a brochure to us. Generally, I don’t accept anything on the street, however my mom cannot say no to students who give something on the street. And that was the dialog on that [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Why did she kiss me?</title>
		<link>http://selminulusu.com/index.php/2010/06/03/why-did-she-kiss-me/</link>
		<comments>http://selminulusu.com/index.php/2010/06/03/why-did-she-kiss-me/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 20:21:00 +0000</pubDate>
		<dc:creator>Selmin Ulusu</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[idefix]]></category>
		<category><![CDATA[mailing]]></category>
		<category><![CDATA[PuCCa]]></category>

		<guid isPermaLink="false">http://selminulusu.wordpress.com/2010/06/03/why-did-she-kiss-me</guid>
		<description><![CDATA[Today I received a different e-mail than other classical mailing activities. It says &#8220;PuCCa kissed you!&#8221;Usually, idefix sends too many e-mails about new books, discounts etc. and I delete them without looking. However, I couldn&#8217;t delete this mail, it was a surprise and it was interesting. Since I know PuCCa is a famous blogger, I [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Time to change&#8230;</title>
		<link>http://selminulusu.com/index.php/2010/06/01/time-to-change/</link>
		<comments>http://selminulusu.com/index.php/2010/06/01/time-to-change/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 13:52:00 +0000</pubDate>
		<dc:creator>Selmin Ulusu</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[marketing animals]]></category>
		<category><![CDATA[name]]></category>

		<guid isPermaLink="false">http://selminulusu.wordpress.com/2010/06/01/time-to-change</guid>
		<description><![CDATA[Sometimes change is inevitable. Why I am talking about this cliche? Because I will change my logo and name of the blog! For a long time, I was planning to change name of the blog but I couldn&#8217;t find an appopriate name. As you know, current name was about my marketing course since our instructor [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Take a Free Coffee Today!</title>
		<link>http://selminulusu.com/index.php/2010/05/17/take-a-free-coffee-today/</link>
		<comments>http://selminulusu.com/index.php/2010/05/17/take-a-free-coffee-today/#comments</comments>
		<pubDate>Mon, 17 May 2010 14:58:00 +0000</pubDate>
		<dc:creator>Selmin Ulusu</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ankara]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[loyalty marketing]]></category>
		<category><![CDATA[starbucks]]></category>

		<guid isPermaLink="false">http://selminulusu.wordpress.com/2010/05/17/take-a-free-coffee-today</guid>
		<description><![CDATA[For customers who live in Ankara, Starbucks began to give loyalty card just 2 weeks ago&#8230; That&#8217;s the news part of the event. We know that Starbucks sells comfort of third place to its customers instead of a tangible product, the coffee. From this point of view, there is a conflict between their value proposition [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Fly like a butterfly&#8230;</title>
		<link>http://selminulusu.com/index.php/2010/05/09/fly-like-a-butterfly/</link>
		<comments>http://selminulusu.com/index.php/2010/05/09/fly-like-a-butterfly/#comments</comments>
		<pubDate>Sun, 09 May 2010 19:24:00 +0000</pubDate>
		<dc:creator>Selmin Ulusu</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[boxing]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[wbc]]></category>

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		<description><![CDATA[That&#8217;s the image on the World Boxing Council Female Fighter&#8217;s Page. And the famous quotation: &#8220;Fly like a butterfly, Sting like a Bee&#8221; Boxing is different than other sports, you can see this difference in sponsorship for events. One thing takes my attention. In most martial art web sites, sponsors are beer companies. For WBC [...]]]></description>
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