Because I am not interested in football, I missed this ad. At the end, thanks to Mr.Peres, I realized that there was a big event for advertising world and there were many commercials which would be remembered after that event.
As you think, I am talking about Super Bowl 2010 and the commercials which affected the audiences when they were concentrated on the TV.
Specifically this ad impressed me because you can google your life in a minute with simple, short sentences. This is the power of word and power of Google and there is no limit in the world with Google.
Google achieved to show its power in a effective way with this commercial. And you should think about your relationship with Google after watching this ad.
As a blogger and marketing student, I am living online and this requires to watch your steps on the Internet. I am taking weekly report from Google to see where I am in the Google search. Besides of those reports, if I put my full name on the Google, I see 2.680 results for me. I don’t know that it is good or bad for sometimes…
Being accessible should be one of the advantage of Google for me, because I have too many accounts on different websites, you can simply Google me to reach those links. On the other hand, I had to change my phone number because it was on Google also!
Like this ad, you can see the parts from my life on the Google with specific keywords and I think everyone who has an Internet experience has stories on the Google at some extend. Because Google gathers information about its users, its customers and their tendencies on the Internet. Google knows your preferences better than you know, that’s the way it is successful at this rate.
What about its brand value? I think it is the same story because Google has its own information pool about all the users on the Internet, it knows about its customers and it uses this data to give them value. This ad, actually, is a evidence of the life time value of a consumer! Google helps its users at the every stage of their life as like the ad. With its simple and user friendly design, Google makes life easier, enjoyable, something that worth to live it.
That’s the reason of that Google became a part of our daily life, even it became a word in our literature as substitute of search: Just Google It!!
